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75 Years of Mopar

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The celebration of the Mopar 75th Anniversary had already started with the announcement of a new Chrysler 300. It’s an impossible goal these days to achieve. The current economic climate has made it incredibly difficult for companies, no matter how much legacy they have, to stay afloat. To be able to say that, 75 years after beginning, you’re still alive and kicking is worthy of a grand celebration. Mopar is one of the companies that can now say there’s a reason they have been around for 75 years.

It’s hard to believe the the company started as just a parts line and service arm of Chrysler Group back on August 31, 1937. Mopar has changed with the times and is a completely different beast in the time since its inception. One thing that hasn’t changed is the idea of providing quality expert service and quality parts to consumers.

Pietro Gorlier, President and CEO of Mopar, had a message about the anniversary, “The Mopar brand has a proud, 75-year heritage. The mission at Mopar today is to fully support all of our brands by providing every single one of our customers with exceptional after-sales experience. We will do this by continuing to offer cutting-edge technology, innovative products, authentic, quality-tested parts, and high-quality customer service.

The fact the company has been around for 75 years isn’t a mistake, it’s a reflection on the how well they have done to transition with the times. The Mopar of today has evolved into a world-wide brand. The name is in more than 120 different countries, they sell more than 500,000 parts and accessories. Mopar has more than 45 commercial offices and 50 parts distribution centers.

It’s very clear from looking at their growth than hitting the milestone of being around for 75 years was no mistake, and that in 25 years, we’ll be looking back at 100 years of Mopar. Go online to the Mopar E-store at Bayside Chrysler Jeep Dodge to experience for yourself the quality that comes with Mopar parts and services. Be sure to like us on Facebook and follow us on Twitter for all the information of Mopar’s 75th Anniversary Celebration.

Bayside Chrysler Jeep Dodge – Parking/Road Access Changes

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Last Friday, Bayside Chrysler Jeep Dodge was featured in a Times Ledger news piece regarding parking issues with dealerships in the Bayside area. While Bayside’s parking set-up does not violate any zoning laws and was in fact cleared by a review by the Department of Buildings last month, we want to make certain that the sidewalks and streets are accessible for all Bayside residents.

Currently, we are reviewing our dealership’s layout and the surrounding streets, and we will be making adjustments so that we can continue providing quality service to our customers while showing consideration to our friends and neighbors who share these streets.

Want to contact Bayside Chrysler Jeep Dodge? You can connect with us on Facebook and Twitter or stop by our convenient location at 212-19 Northern Blvd in Bayside, New York.

Mopar’s 75th Anniversary Starts With New Chrysler 300

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Tomorrow marks the first day of Mopar’s 75th Anniversary celebration. There shouldn’t be any surprise that on the eve of the big day that Mopar would make a major announcement regarding a vehicle getting the royal treatment.

According to The Detroit News, Mopar chooses a model every year to make over. The first year was in 2010, where they choose the Dodge Challenger. The next year, they decided on the Dodge Charger. Now, in 2012, the special vehicle that’s getting the green-light for an upgrade is none other than the very popular Chrysler 300.

The design work that Mopar is doing is something that is different than usual. In the past, the cars they have worked on were given a large blue stripe for Mopar. That is not the route being taken with the 300, there’s definitely something more subtle at work. As the Detroit News describes it, it’s like, “to create a monster but to put it in a tuxedo.”

The exterior of the Mopar 300 will be all-black with the blue Mopar stripe very thin along both sides of the car. The grill is a unique black chrome and the headlamp bezels are accented in black. The wheels are 20-inch forged-aluminum that are painted gloss-black with Mopar center caps. The wheels themselves are high-performance Goodyear F1 tires and the brakes are the same that are used on Dodge Charger police cars.

For the car buyer who is looking for the best, Mopar is bringing out the big guns for their 75th anniversary. It really seems they want to remind the consumers just why their company has lasted for 75 years and why it’s going to continue to be one of the biggest names in the auto world for more years to come.

Take a look at the Mopar E-Store to purchase their high-quality products for your own vehicle at BaysideChryslerJeepDodge.Net. Make sure to like our Facebook page and follow us on Twitter for more information on Mopar as they celebrate their 75th Anniversary.

 

2013 SRT Viper Sneak Peak

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Fans of the upcoming 2013 SRT Viper GTS got to take a good look at it over the weekend. The viewing public got a sneak peak at the Viper Sunday at the Pebble Beach Concours d’Elegance.

The Sacramento Bee has the run down of the new car. The design is a blast from the past with the Viper Coupe having a GTS Blue pain and dual Bright White stripes giving the Viper an iconic look and styling that reminds drivers of the Vipers of yester-year.

Ralph Gilles, the President and CEO of SRT Brand, said this about the Viper, “Designed with Viper loyalists in mind, the 2013 SRT Viper GTS Launch Edition models brings back the classic paint schemes that have adorned all previous Viper coupe launches to help us celebrate the return of our brand’s flagship performance machine to the supercar market.”

The Viper will be making its comeback the fourth quarter of 2012. It’ll have a host of new features and plenty of options to compel buyers to jump back into the driver’s seat. That includes a 8.4 liter V-10 engine that gives 640 horsepower and 600 lb-ft of torque. That’s the most torque of any sports car engine in the world. That’s all on top of the 5-spoke polished forged-aluminum design of the wheels. The exterior is made of an all-new carbon-fiber aluminum skin that is made especially for high-speed stability.

The new Viper seems like a dream come true to the people who have been waiting for its return. For more information on the vehicle and to see how you can give your car a new look inside and out, go to Bayside Chrysler Jeep Dodge and check out the Mopar E-Store. Make sure that you give us a like on Facebook and follow on Twitter for more information on the Viper and Mopar.

Woodward “Cruise” is Car Lover’s Dream

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Today and tomorrow in Berkley, Michigan, millions of car enthusiasts will brave the last of the sweltering summer weather to be a part of the world’s largest one-day car festival, the Woodward Dream Cruise, and Mopar will be there right in the middle of the action.

This year’s “cruise” promises to be the biggest one yet with classic car parades, live music, games and activities for kids, and car shows all along Woodward Avenue. The event is evocative of 1950s culture with drive-in movie theaters and restaurants like Ted’s Drive Inn and Suzie Q’s, and it is family-friendly with no drinks stronger than a chocolate malt served at the cruise. Over 1.5 million people and 50,000 classic cars will participate in the cruise, and Mopar with the Chrysler Group will present the biggest display they’ve ever had in their history with the Woodward Dream Cruise.

Visitors to the Chrysler Group and Mopar display will get to see more than 75 vehicles including the Ram Raminator Monster Truck, the 2013 SRT Viper, and the 2013 Dodge Dart Rally Car. For those craving the classics, there will also be over a dozen Walter P. Chrysler Museum vehicles on display as well.

If you are making it out to the Woodward Dream Cruise, leave us a comment below and let us know! Looking over the line-up for this year, I can’t help but feel jealous, but maybe next year I will make the trek out to Michigan for the 2013 Woodward Dream Cruise.

Looking to fix up your car? Check out Mopar’s E-Store to get a wide assortment of new parts and accessories for your car, and like Bayside Chrysler Jeep Dodge on Facebook and follow on Twitter to get the latest auto news.

Viper SRT Race Results

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We reported on the 2013 SRT Viper GTS-R going to the races. Dodge wanted to see just how the Viper would handle itself. As Bill Riley, owner of Riley Motorsports and Riley Technologies, put it, “Our objective is to have a nice clean race. We need to get one under our belts.” The question is now, just how did the Viper perform out on the track?

According to the teams behind the racer, the mission was a success. Both Vipers made their way across the finish line with no problems. The performance of the car even showed improvement throughout the two-hour, 45-minute timed event. One of the Vipers even made it to the top-10.

Gary Johnson, Road Racing Manger of SRT Motorsports, saw a victory in bringing the Viper to the race. “Our first goal was to get through the race without any major problems. We accomplished that. In fact, we were making progress throughout the race. The cars were getting better. The race gives us an opportunity to know where the issues are and where we need to focus.”

Now word yet on when the Vipers are coming back to race. The team is heading back with all the information on how they did in the race and they plan on taking everything into account. They want to ensure that the next time the Viper goes zooming down the race track that it brings out the best it possibly can.

Mopar’s E-Store is available online for viewing to see how you can sup up your own vehicle for the roads and the race track. Go on Bayside Chrysler Jeep Dodge’s Facebook page and give us a like, and a follow on Twitter, to see the latest in the industry news.

Viper SRT Readies for Racing Debut

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The news cycle for the auto industry this week has been wrapped up in the sales numbers of July. There’s also the fact that the Dodge Dart is getting that much closer to being fully released. One vehicle that also wants to make sure you pay attention is the new Dodge Viper SRT.

This weekend, at the Mid-Ohio Sports Car Course for the American Le Man Series, the Viper is going to make its highly anticipated return to the world. Two identical Vipers will be racing against the Aston Martin Vantage, BMW M3 GT, Corvette C6.R, Ferrari F458, Lotus Evora, and the Porsche 911 GT3 RSR.

“We’re thrilled to return to the world-class competition in the American Le Mans Series with our flagship American supercar,” said Ralph Giles, the president and CEO of the SRT Brand and Motorsports. “The new SRT Viper GTS-R represents a rebirth for us on the race track. Now the time has finally come to go head-to-head with the best sports car teams from around the world.”

The makers of the Viper are looking forward to the race this weekend. They plan on carefully studying the performance of the supercar to see just how active the cars will be for the rest of the ALMS schedule this year. They want to make sure the vehicle is ready for full time competition come next year.

To view the race, ABC will be broadcasting on Saturday at 2 p.m. EDT. You can also go to the DriveSRT Facebook Page to follow the action.

Pay a visit to the Mopar’s E-Store to see what can be done for your vehicle to leave an impression on the roads. Like Bayside Chrysler Jeep Dodge on Facebook and follow us on Twitter for the more industry news.

Lone Star Mopar Fest Announced

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Mopar enthusiasts in Texas have something to really look forward to in October. The Lone Star Mopar Fest has been scheduled for October 20th.

The fest is described as a “family friendly gathering of 2005-2013 Chrysler 300, Dodge Charger, Dodge Magnum, Dodge Challenger, and Jeep Grand Cherokee SRT owners.” It’s a place for enthusiasts to go where owners can gather around and show off their vehicles. It’s a placed where “Appearance and Performance Converge.”

Additions for the 2012 event are a Kickoff Meet and Greet. Other notable events are a Best Lightning Contest being sponsored by Advanced Automotive Concepts/Oracle of Houston.

The previous years Mopar Fest had in attendance over 275 vehicles and the owners of them put them to the test in different contests. There’s no need to be the owner of a tricked-out ride, but if you have the love, you’re more than welcome to come and have fun.

If you’re an enthusiasts looking to give your own vehicle an upgrade, the Mopar E-Store is available for browsing on Bayside Chrysler Jeep Dodge. Make sure you like us on Facebook and follow us on Twitter to say current on the latest in the news.

Navigation Systems In Cars Could Quadruple by 2019

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I never understood the reason for a navigation system until moving out to New York.  After just spending a few hours driving around lost and weary in the middle of the city, there’s nothing I wouldn’t have given for a little screen telling me where I needed to go.  Now I see the point about why GPS systems in a car have been so increasingly popular.

The units have also grown in sales due to the fact that the technology is starting to drop in terms of pricing.  It’s becoming easier and easier to get a hold of any level of a navigational equipment for a decent price.  That’s caused more major makers into the field, from Microsoft to Apple.  It’s definitely starting to become a must-have in any car purchase.  To that end, Autoblog.com is reporting that a new study is showing car navigation systems are expecting to quadruple by 2019.

Places like China will be the ones to make the most gains, going from sales of 355,000 to 11.8 million by the time 2019 comes to pass.  The study doesn’t just stop with that prediction.  They see the traditional DVD-based tech being replaced by inexpensive in-car systems and with smart-phone based systems.   How the market deals with this will be interesting, seeing if makers like Garmin and TomTom can survive this.

You may already see the start of that with a brand new car release of this year.  The 2013 Dodge Dart will come with the option to have a Garmin navigation system built in.

Be sure to check out the online Mopar  E-store at Bayside Chrysler Jeep Dodge to see how you can put a unique spin on your vehicle.  Also don’t forget to like us on Facebook and to follow us on Twitter to see the latest in Mopar news.

Mopar and United Way Give Back to the Community

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Mopar and United Way have come together as part of a company-wide initiative to work with the Southeastern Michigan Indians Inc. It took 75 volunteers, around 55 gallons of paint, and more than 1,000 articles of clothing, but they got the job done.

The project was to repaint the organizations cultural center and to sponsor a “Dress for Success” clothing drive. What that would do is provide those that need it with professional attire. The Southeastern Michigan Indians Inc provides services to Native Americans and Macomb County residents in Michigan. The center’s pink and blue exterior was fading fast and is now coated with a beige base and burgundy stripe.

There’s meaning behind that choice of color Sue Franklin, the executive director of SEMII explains, “The burgundy brand represents medicine and healing. The beige color connects the building to the earth.”

Center Line Mayor Dave Hanselman had high praise for the work effort. “The building looks wonderful, the people from Mopar have enhanced the city through their work with SEMII.”

Make sure to check out the Mopar e-store online on Bayside Chrysler Jeep Dodge. Like us on Facebook and follow us on Twitter and you’ll be able to see all the latest news as it happens.