Viper SRT Has Dealers Excited

The Dodge Viper is one of those cars everyone would like to put on a pedestal to show off. It’s quite the looker, one that really makes the head try to turn all the way around to follow as it speeds down the streets. Dealers want nothing more than to have one front and center for all to see to entice them in through the doors. There’s a problem with that, unfortunately, as not a lot of dealerships will be getting their hands on the super car. Of 2,300 US dealers, only 100 to 150 should expect to see the hot sports car come into the lot.

An article on the Detroit Free Press illustrates the mindset of dealership owners about the news that the Viper is finally coming. “It’s the image. I want to be able to say I have Viper,” says Chuck Eddy, owner of Bob and Chuck Eddy Chrysler Dodge Jeep Ram in Ohio. It’s the way many feel about it, even with the knowledge that the pricey sports car isn’t going to sold in large quantities.

Dealers are starting to receive letters from Chrysler this week to let them know just how to get the Viper at their dealership. The first requirement “Is first of all, to have the fire, the passion. That’s the unofficial requirement – that you have a love affair with the cars and you just love fast cars, “ said Ralph Giles, CEO of the SRT brand.

To get a Viper, the dealer must pay for two agreements, totaling $25,000. The first agreement is for a special certification for the SRT line up. For doing this, the dealer will also get SRT signs, logos, and service training for SRT models. It also gives them a full day at the track with professional drivers for three members of the dealership’s staff. That’s what $5,000 gets the dealer, the other $20,000 is for training, service tools, and track time.

The Viper SRT will have a small amount made with only about 2,000 per year. Allocations of the vehicle will be determined mostly by the demographics of the area to see how much demand there is for exotic cars. Chrysler also wants to make sure that when someone comes to buy a Viper, that the person they talk to really knows what they are talking about.

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Viper SRT Readies for Racing Debut

The news cycle for the auto industry this week has been wrapped up in the sales numbers of July. There’s also the fact that the Dodge Dart is getting that much closer to being fully released. One vehicle that also wants to make sure you pay attention is the new Dodge Viper SRT.

This weekend, at the Mid-Ohio Sports Car Course for the American Le Man Series, the Viper is going to make its highly anticipated return to the world. Two identical Vipers will be racing against the Aston Martin Vantage, BMW M3 GT, Corvette C6.R, Ferrari F458, Lotus Evora, and the Porsche 911 GT3 RSR.

“We’re thrilled to return to the world-class competition in the American Le Mans Series with our flagship American supercar,” said Ralph Giles, the president and CEO of the SRT Brand and Motorsports. “The new SRT Viper GTS-R represents a rebirth for us on the race track. Now the time has finally come to go head-to-head with the best sports car teams from around the world.”

The makers of the Viper are looking forward to the race this weekend. They plan on carefully studying the performance of the supercar to see just how active the cars will be for the rest of the ALMS schedule this year. They want to make sure the vehicle is ready for full time competition come next year.

To view the race, ABC will be broadcasting on Saturday at 2 p.m. EDT. You can also go to the DriveSRT Facebook Page to follow the action.

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