The Dodge Viper is one of those cars everyone would like to put on a pedestal to show off. It’s quite the looker, one that really makes the head try to turn all the way around to follow as it speeds down the streets. Dealers want nothing more than to have one front and center for all to see to entice them in through the doors. There’s a problem with that, unfortunately, as not a lot of dealerships will be getting their hands on the super car. Of 2,300 US dealers, only 100 to 150 should expect to see the hot sports car come into the lot.
An article on the Detroit Free Press illustrates the mindset of dealership owners about the news that the Viper is finally coming. “It’s the image. I want to be able to say I have Viper,” says Chuck Eddy, owner of Bob and Chuck Eddy Chrysler Dodge Jeep Ram in Ohio. It’s the way many feel about it, even with the knowledge that the pricey sports car isn’t going to sold in large quantities.
Dealers are starting to receive letters from Chrysler this week to let them know just how to get the Viper at their dealership. The first requirement “Is first of all, to have the fire, the passion. That’s the unofficial requirement – that you have a love affair with the cars and you just love fast cars, “ said Ralph Giles, CEO of the SRT brand.
To get a Viper, the dealer must pay for two agreements, totaling $25,000. The first agreement is for a special certification for the SRT line up. For doing this, the dealer will also get SRT signs, logos, and service training for SRT models. It also gives them a full day at the track with professional drivers for three members of the dealership’s staff. That’s what $5,000 gets the dealer, the other $20,000 is for training, service tools, and track time.
The Viper SRT will have a small amount made with only about 2,000 per year. Allocations of the vehicle will be determined mostly by the demographics of the area to see how much demand there is for exotic cars. Chrysler also wants to make sure that when someone comes to buy a Viper, that the person they talk to really knows what they are talking about.