Whenever big auto shows are involved, Chrysler has had the mentality of going as big as possible. With the upcoming 2014 North American International Auto Show coming up, Chrysler is letting Mopar loose to engage the attendees in a big way.
At the auto show, happening in Detroit, Mopar will be setting up shop to give people the chance to experiment with cars. Each person in attendance will be given a chance to get a hold of a iPad with an app allowing them to put together a custom car to their liking.
Pietro Gorlier, President and CEO of Mopar, said in a statement concerning the event, “This is a great addition to the Mopar Garage, which we introduced last year as a display to give consumers a look at how to customize their current vehicles with an incredible selection of aftermarket quality Mopar parts and accessories.”
The Mopar exhibit will be the largest exhibit to date in at the Cobo Center hosting the auto show. It will take up 5,500 square-foot to give people a look at the vast array of parts that Mopar has. Also at the exhibit will be all of Mopar’s specially customized vehicles that were shown off at the previous year’s Specialty Equipment Market Association Show. Among this special vehicles will be the 2014 Mopar Dodge Challenger, SRT Viper, Jeep Cherokee Trail Carver, and the Jeep Wrangler Recon.
The 2014 North American International Auto Show will be open to the public January 18th through the 26th. If you’re in the Detroit, this will be a great chance to mess around with some fun Mopar toys.
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