The celebration of the Mopar 75th Anniversary had already started with the announcement of a new Chrysler 300. It’s an impossible goal these days to achieve. The current economic climate has made it incredibly difficult for companies, no matter how much legacy they have, to stay afloat. To be able to say that, 75 years after beginning, you’re still alive and kicking is worthy of a grand celebration. Mopar is one of the companies that can now say there’s a reason they have been around for 75 years.
It’s hard to believe the the company started as just a parts line and service arm of Chrysler Group back on August 31, 1937. Mopar has changed with the times and is a completely different beast in the time since its inception. One thing that hasn’t changed is the idea of providing quality expert service and quality parts to consumers.
Pietro Gorlier, President and CEO of Mopar, had a message about the anniversary, “The Mopar brand has a proud, 75-year heritage. The mission at Mopar today is to fully support all of our brands by providing every single one of our customers with exceptional after-sales experience. We will do this by continuing to offer cutting-edge technology, innovative products, authentic, quality-tested parts, and high-quality customer service.
The fact the company has been around for 75 years isn’t a mistake, it’s a reflection on the how well they have done to transition with the times. The Mopar of today has evolved into a world-wide brand. The name is in more than 120 different countries, they sell more than 500,000 parts and accessories. Mopar has more than 45 commercial offices and 50 parts distribution centers.
It’s very clear from looking at their growth than hitting the milestone of being around for 75 years was no mistake, and that in 25 years, we’ll be looking back at 100 years of Mopar. Go online to the Mopar E-store at Bayside Chrysler Jeep Dodge to experience for yourself the quality that comes with Mopar parts and services. Be sure to like us on Facebook and follow us on Twitter for all the information of Mopar’s 75th Anniversary Celebration.